Archive for the 'Google' Category
Google’s energy push: Distraction, PR, or good business?
Many people aren’t totally sure what to make of Google’s ambitious announcement on Tuesday that it intends to generate one gigawatt of electricity–the equivalent of a few power plants–from renewable-energy sources.
After all, what is a company that makes its money from search and advertising know about the stodgy world of utilities and power generation?
I would argue that Google’s commitment to clean energy is a smart move.
Will it make fabulous riches from its investments? We won’t know for a while. But in the meantime, its announcement has done exactly what the Googlers wanted–it focused people’s attention, however briefly, on the importance of clean energy.
Judging from news articles and blogs, there are plenty of people in the “distraction” camp. Read more
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